Arsec is a private security company based in Buenos Aires, Argentina with more than 30 years of experience. They needed a brand and web re-design, so through the course of several months I worked on the new concept. They are a B2B company, but kept getting B2C leads. So the first step was to make it clear they only offer security services for other companies.
They needed to communicate what they do,
how they do it and for whom. That’s when the slogan
“Seguridad a la medida de tu empresa” came to life.
What do they do? Seguridad. How? A la medida.
For whom? Tu empresa.
They also had a clear content probelm. They had none.
Their SEO was suffering as a result of this.
I started their new blog on Wordpress, using tools
such as Chat GPT (yes) and Midjourney to make
workflows more agile.
I also started their Instagram and Linkedin
accounts from scratch, taking on the design
and copywriting tasks that come with social
media content.
Results
- In the last 7 years, Arsec has landed major new clients from the healthcare, banking and residential industries, a reflection of the improvement in the quality of the leads from search engines.
- Their Instagram following grew from 52 to 819 followers with very little investment in Social media ads.
- They became one of the leading private security companies in Argentina, known for their excellent quality service and taking care of their clients.
- New website aligned with their commercial objectives, their values, mission and vision.